Qena, Egypt a small village just 70 km north of Luxor and Aswan is where it began. The youngest of seven brothers he was taught many lifelong skills at a young age. He understood early on that for the future of his children life overseas in America was the land of opportunity. My father came to this country and gave me all the opportunities he never had. He immigrated to Jersey City, NJ and worked various odd jobs then became a NYC taxi driver for 15 years. His sacrifice has built the foundation in which I am bearing the fruits of today. I dedicate this brand to you, Elheirian.